'Logo RIP is a self made and designed book 'commemorating 50 classic corporate symbols' that Garech describes as 'another milestone in our career'
The brothers have designed and worked for the likes of Ikea, Nike, Adidas and Sony Ericsson- 'our experience is that successful ad campaigns are those with design in their DNA'
'We have a lot of pure 'design' assignments but many of these mutate into an advertising approach' - Garech
'last year we won a Dutch Design award for the 'soundcircus' corporateidentity: a project that perfectly illustrates what we do best, which is devising witty and creative solutions'
'successful visual identities act like people- they can have different moods and clothes but most ultimately possess the same personality. It's about a rejectionof blandness, formality and dependance on an abstraction like a grid'
The stone twins are behind the 'A'DAM Toren' the new multifunctional tower in Amsterda, the re developed 22 story building is home to a number of music companies, creative companies, bars, restaurants and a boutique hotel. The twins didn't just create the name, an abbreviation for Amsterdam or Amsterdam dance and music, but led the interior design with their brand identity.
The twins are influenced by music, with their designs taking the theme in many
Their social media content s quirky and unique, making it apparent that they have an anti social approach. Their Instagramfor example is pictures of bird shit and they have contents like a hashtag made out of poo. Their website social media links also has a icon of a penis within them, that when clicked on goes to an adult friend finder website.
Their business cards have some of their details cut up to again 'take the mick' out of social media, representing that the details don't matter
What aspects of music influenced 'A'Dam'?
From writing the book 'logo 'R.I.P', what would you say makes a 'bad' logo?
Do you ever have conflicting opinions that change your work?
If you had stayed in Ireland, do you think your practice would have developed differently to how it was in Amsterdam?
As designers who avoid conventional uses of social media, what is your opinion on the platform in today's society?
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