From the initial idea feedback, it was decided that the name Play/Pause instead of the Legally Downloaded better fitted to the concept, with the playful element of having the mini briefs. With the idea of the mini briefs, the idea then formed into having a activity pack of which incorporates all the 8 films in a engaging way. With the idea of wanting to have stickers of which state the legally dowloaded first concept, it developed to becoming apart of one of the activities, with incorporating the stickers to an activity that relates to the films. From feedback it was stated that the logo could be a glitching pause and play sign which is flickering, to which was developed to the idea of using gifs for the promotional material of the film festival. With having Play/Pause as the name of the festival, the decision was made to use the universal symbols in order to keep it realistic, but experimenting with the shape, sizing, colour ratio, position and repetition in order to find the most effective logo.
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