Social Media campaign

                                                                           

    

With the social media campaign, we decided to use the approach of a more subtle way of marketing for the film festival. With our first initial idea when given the brief of calling it 'illegally downloaded' to which we later chosen the different name of Push Play, we wanted to play upon the fact that many youths illegally download movies, however this film festival is a legal way to watch films. So with this idea, we came up with the concept for the ticket to be a usb, to tie the digital topic together, that would control the popcorn and drinks also, like a key in a way. With the ticket idea, came the idea of the Instagram marketing, in order to be subtle, yet give a hint on the branding of the festival we photographed ports of electronic items, to hint the use of an usb stick, which is the ticket. In order to adhere to the branding, that was created with the logo, with the use of the '3d' glitching effect I decided that the Instagram would need to be coherent, so I added a '3d' type effect to each photo, to make sure the branding matches.

For the twitter, there is a more obvious approach, with the use of the glitching, with the gifs. I created the loading gif, in order to keep the brand image consistent throughout the platforms, with also keeping the content more interesting. With the gifs, there was no description except from the date of the festival to keep the subtle and mysterious way of marketing the festival.