Tuesday 12 December 2017

final crit of the film festival and presentation

The branding of the film festival is very good
effective how the designs are on one page and big on the presentation
the presentation style incorporates the branding 
the loading gif creates a good rhythm for the presentation
speak more in depth instead of skipping bits and become more confident 
the physical booklet is professional and good to have something physical
the gifs work really well
loved how the brand was shown on different platforms - twitter and Instagram, which highlights how the branding has worked well throughout the different things
the question of how the pack would be printed when you get there because you get stickers in the pack so wouldn't just be able to print off with the usb idea - would have to be in the pack as well as the activity pack


Overall, the branding of the film festival was successful with conveying the brand image throughout all the platforms and marketing. The presentation made was successful with the use of the black colour for the background and with showing the images big when speaking about them conveying the brand well. However, the delivery of the presentation could have been better with the images rushed and explanations rushed, not describing the branding most effectively, with more preparation needed.

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